Medias
Wine Positioning
This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In
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Spécifications techniques
Date de sortie | 20 décembre 2016 |
Langue | Anglais |
Éditeur | SPRINGER |
Accessibilité | Aucune information disponible concernant l'accessibilité pour le format PDF |